Becky G

When Garnier teamed up with global pop powerhouse Becky G, we set out to create a campaign that was as bold, magnetic, and unapologetically real as she is.

From concept to going live, our goal was to craft a social-first piece of content that captured Becky’s unique creative spark — blending her unmistakable style, humor, and confidence with Garnier’s vibrant brand world. Every element,  from the music and wardrobe to her performance and, of course, that signature hair,  came together to tell a story that was not only visually captivating but genuinely Becky.

For a brand like Garnier, with deep roots in the Latin community, working with Becky G brought an authentic energy that elevated the project beyond a campaign — into a celebration of creativity, self-expression, and iconic beauty.

The Work